Patagonia new shed- what an adventure

I love this site for Patagonia, the outdoor adventure company.
Visit their shed deep in the mountains. Beautiful flash work brings together some of the most engaging content I've seen and heard for a longtime. The trailer for 180 degrees South, the movie, inspired me and had me wanting to get out there and start a new adventure. Great flash work but content is king.
http://www.patagonia.com/web/us/tinshed/

Fresh ideas, what do you think?

The fun theory

Check out this great campaign for Volkswagen, The Fun Theory. Seemingly very boring objects are made a whole lot more interesting by a series of experiments, captured on video to find out if making the world more fun can improve people’s behavior. The top video, Piano Stairs, has achieved over 1 million views on YouTube. My favourite, the trash can that sounds like a 50ft-deep well, will make people pick up their trash. Subtle, charming, check it out and see if it improves your day.