Microsoft: I'm a PC

Microsoft is now taking action against the series of "I'm a mac" ads from Apple. The spot, http://tinyurl.com/3vlynq , via their new agency Crispin Porter + Bogusky, Miami aims to repair Microsoft's brand image by showing how people are proud to be PCs. I quite like the ad, even though its for the personally lesser preferred PC. Microsoft seem to be doing some things right with the new agency appointment. Saying that, the blogs are going mad with the news that the ads were created using Macs! Nice try though: http://tinyurl.com/3wlkcp

Mobile Marketing-The worlds first mass direct marketing tool has come of age.

A brilliant marketing initiative from NIKE. PhotoID allows fans of customised footwear to seek out interesting colourways from their own environments and see what they would look like when transferred to a pair of NIKE DUNKS. Users simply send a camera phone image of a particularly appealing 2 tone colourway (strong contrasting colours work best) to a shortcode (via MMS) and are then sent a link to the photoID mobile site where they can view their customised footwear and original photo. By entering a unique code at Nikeid.com users can order their personalised shoes. Try it now and text your image and the word 'DUNK' to 88247 and then wait for the link... The worlds first mass direct marketing tool has come of age.

Darkly beautiful

I couldn't resist the launch of the Batman movie and this site to support it. Check out http://tinyurl.com/5e35he. The campaign is supported by a viral initiative and a site for Verizon that promotes the mobile carrier's Dark Knight branded 6205 phone.

Along with wallpapers/screensavers,ringtones, a mobile game and an exclusive DC digital comic download for V Cast phones, the site features a viral video called ‘Commit Your Friend’. The clip which was shot by director David Bruckner with a RED One camera, guides visitors through the dark, ominous halls of Gotham's Arkham Asylum. After you take a gander at the criminally insane, you can customize your own video and commit a friend. So, just like the movie, I'll give this 5 stars.

Lazers, closets and feel good ideas from around the world

This week there was a raft of great work I came across. Director James Frost lends some tech wizardry to Radiohead, another first for them with a music video made without using cameras. Lazers, that’s where it's at: http://tinyurl.com/6e5e47.
The latest site for Ikea, once again is completely inspirational, as Sweden's Forsman and Bodenfors asks us to step inside Ikea's closet http://tinyurl.com/245ljc
I also loved this idea for Credit Union of Washington, it gave me a nice warm fuzzy feeling about a bank for a change, excuse me a Credit Union. Check out http://tinyurl.com/5d57zq and sign up for your daily dose of inspirational musings from Carl Weathers.

Grass art for HSBC and the Wimbledon tennis tournament

For all you Wimbledon fans, this weekend’ finals with be further enhanced with a bit more culture.
Presenting grass art, artists Heather Ackroyd and Dan Harvey create “grass photographs” for HSBC’s partnership with the Wimbledon tennis tournament. Harnessing seedling grass light sensitivity, Ackroyd and Harvey, who are known for similar work worldwide, record photographic images by projecting black and white negatives onto grass as it grows in a dark room for 12 hours per day for more than a week. The grass grows in accordance to the modified light exposure, thus the photo “develops” on a living canvas. Personally would have casted Maria Kirilenko rather than the frumpy linesman, but a great idea nevertheless.

Check out some great advertising from around the world.

Uniqlock wins 2007 Cannes Digital what will it be this year!?