Monday, 27 April 2009
Cool Coca-cola site
It all started with an animated spot made by Psyop for Coke and agency Wieden+Kennedy. Since launching in 2006, the original "Happiness Wieden+Factory" has gone on to become the highest rated global spot The Coca-Cola Company has ever tested. Winning several awards including a "Silver Lion" at the 2007 Cannes advertising awards, the "Grand Prix Gold Prize" at the 2006 Epica Awards and most recently a nomination for a primetime commercial "Emmy" in the United States. Now a fantastic site chock a block full of stunning animation, videos, games and a very catchy little tune.
http://hf3.coca-cola.com/
Wednesday, 8 April 2009
Integrated multimedia campaign that delivers the goods
The execution is a great example of interactive video served as a rich media ad, and has just gone live on Weather.com, About.com and several other sites. A 45-second version is running on Nike.com’s homepage, and in NikeTown stores across the country. If I worked as hard down the gym as this little banner I'd be HUGE!
http://tinyurl.com/8uoc3r
Labels:
intergrated digital marketing,
nike,
rich media banners,
running,
spot,
video
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