Wednesday, 8 April 2009
Integrated multimedia campaign that delivers the goods
The execution is a great example of interactive video served as a rich media ad, and has just gone live on Weather.com, About.com and several other sites. A 45-second version is running on Nike.com’s homepage, and in NikeTown stores across the country. If I worked as hard down the gym as this little banner I'd be HUGE!
http://tinyurl.com/8uoc3r
Labels:
intergrated digital marketing,
nike,
rich media banners,
running,
spot,
video
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