Car, controlled typography

A superb little campaign by Toyota for its new IQ car. Creating a new font made by its small little motor. That's right car, controlled typography!? Master minded by a Dutch agency who got an unlikely collection of people, including font designers Pierre&Damien from PLEASELETMEDESIGN, software developer Zach Lieberman and professional race/stunt driver Stef Vancampenhoudt together. A camera was mounted high up in the vaults of the airport hanger filming and transforming the movements of the car into a digital font. It's a surprising friendly, cute little font now available for free download and should you want, you can also take a test drive from the same place. Sweet. http://vimeo.com/5233789

Youtube is now the new Flash

There is a lot of talk at the moment with regards to what is the best way to create your site. Flash, HTML, Wordpress etc? Well how about Youtube! Is This The Best Agency Website Ever? Maybe not, but it's got to be one of the most creative in terms of the executional media. We've seen interactive Youtube videos for a while now but a whole site? Brilliant! BooneOakley has created their full agency website on YouTube through a whole series of interactive videos to showcase their agency. Check it out, love it! http://tinyurl.com/kpjcac

Lacoste Red collection

The celebrate the launch of the Lacoste Red collection, the clothing label has come up with this little beauty… A great site full of beautiful people, clothes and great music, put together with some seamless video / flash work, and a few other neat little tricks… The site includes blogging tools which will help send it viral, a little device which checks your ISP connection (I presume) and works out which area you are based in. It then gives you a selection of shops which sell the range in the Bristol / Bath area for instance. A neat little idea we should be including in our sites to drive sales. Check it out at: http://www.lacostered.com

Cool Coca-cola site

It all started with an animated spot made by Psyop for Coke and agency Wieden+Kennedy. Since launching in 2006, the original "Happiness Wieden+Factory" has gone on to become the highest rated global spot The Coca-Cola Company has ever tested. Winning several awards including a "Silver Lion" at the 2007 Cannes advertising awards, the "Grand Prix Gold Prize" at the 2006 Epica Awards and most recently a nomination for a primetime commercial "Emmy" in the United States. Now a fantastic site chock a block full of stunning animation, videos, games and a very catchy little tune.

http://hf3.coca-cola.com/

Integrated multimedia campaign that delivers the goods

The execution is a great example of interactive video served as a rich media ad, and has just gone live on Weather.com, About.com and several other sites. A 45-second version is running on Nike.com’s homepage, and in NikeTown stores across the country. If I worked as hard down the gym as this little banner I'd be HUGE!
http://tinyurl.com/8uoc3r

Data visulisation

Particularly relevant in our business where we so often have to make sense out of all that data our talented team of planners, and data analysts glean from consumers and target markets. We've all watched bleary eyed pie chart after pie chart (obviously in other agencies), well now we can all be inspired to bring it to life and make it relevant to us and our clients.
Enter the new "visual scientists" ( http://vizlab.nytimes.com/) who are turning bits and bytes of data -- once purely the domain of mathematicians and coders -- into stories for our digital age. Read more on advertising age: http://adage.com/digitalnext/article?article_id=135313