Tuesday 19 February 2008

This years Cannes Grand Prix?

Proof that the best ideas are the simplest…
I just love this beautiful integrated idea that cost next to nothing to produce and received approximately $6 million in spontaneous free media coverage. Especially clever since traditional outdoor advertising is banned in Sao Paulo - Check it out : http://www.youtube.com/watch?v=N04goq0u_Uo&feature=related

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