Data visulisation

Particularly relevant in our business where we so often have to make sense out of all that data our talented team of planners, and data analysts glean from consumers and target markets. We've all watched bleary eyed pie chart after pie chart (obviously in other agencies), well now we can all be inspired to bring it to life and make it relevant to us and our clients.
Enter the new "visual scientists" ( http://vizlab.nytimes.com/) who are turning bits and bytes of data -- once purely the domain of mathematicians and coders -- into stories for our digital age. Read more on advertising age: http://adage.com/digitalnext/article?article_id=135313

Great advertising in the credit crunch

Doom and gloom all over the place. We've all seen them, marketing campaigns that skirt around the subject, trying to allay our fears. Well I love the honesty of this campaign, the art direction is simply superb and at the end of the day you can't fault the fact that it's pretty convincing that my savings will be all nice 'n cozy in Banco Financiero with an interest rate that can survive anything. Including the apocalypse! I love it but I'm sure it will have a mixed response:
http://tinyurl.com/bs6qrg