A superb little campaign by Toyota for its new IQ car. Creating a new font made by its small little motor. That's right car, controlled typography!? Master minded by a Dutch agency who got an unlikely collection of people, including font designers Pierre&Damien from PLEASELETMEDESIGN, software developer Zach Lieberman and professional race/stunt driver Stef Vancampenhoudt together. A camera was mounted high up in the vaults of the airport hanger filming and transforming the movements of the car into a digital font. It's a surprising friendly, cute little font now available for free download and should you want, you can also take a test drive from the same place. Sweet. http://vimeo.com/5233789
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