Mission to happiness via 206 different countries

An interesting campaign by the Coca Cola crew has recently hit the internet. They are on a mission to find happiness in the 206 different countries that sell Coca-Cola products across the world.

With the Expedition 206 http://www.expedition206.com campaign, Coca-Cola is tapping regular people to be their “Happiness Ambassadors” and travel the world for the whole of 2010 and document their quest via blog posts, tweets, YouTube videos, TwitPics, and other social media mentions. A number of global markets are being forced to develop their social and digital media strategies as a result of the program, testing Cokes organisational flexibility.