With the credit crunch well and truly here, cooking at home and dinner parties in 2009 is the hot thing to do apparently. Kraft entered the iPhone branded application fray with the iFood Assistant. They are proving, in true branded utility stylee, that if you make something useful enough, consumers will be happy to not only be marketed to, but even pay for the privilege AND exchange personal information along the way. Tasty little app, if only I could stop losing my phone!
http://www.kraftfoods.com/kf/iFood.aspx
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