Doom and gloom all over the place. We've all seen them, marketing campaigns that skirt around the subject, trying to allay our fears. Well I love the honesty of this campaign, the art direction is simply superb and at the end of the day you can't fault the fact that it's pretty convincing that my savings will be all nice 'n cozy in Banco Financiero with an interest rate that can survive anything. Including the apocalypse! I love it but I'm sure it will have a mixed response:
http://tinyurl.com/bs6qrg
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