Particularly relevant in our business where we so often have to make sense out of all that data our talented team of planners, and data analysts glean from consumers and target markets. We've all watched bleary eyed pie chart after pie chart (obviously in other agencies), well now we can all be inspired to bring it to life and make it relevant to us and our clients.
Enter the new "visual scientists" ( http://vizlab.nytimes.com/) who are turning bits and bytes of data -- once purely the domain of mathematicians and coders -- into stories for our digital age. Read more on advertising age: http://adage.com/digitalnext/article?article_id=135313
No comments:
Post a Comment