Lacoste Red collection

The celebrate the launch of the Lacoste Red collection, the clothing label has come up with this little beauty… A great site full of beautiful people, clothes and great music, put together with some seamless video / flash work, and a few other neat little tricks… The site includes blogging tools which will help send it viral, a little device which checks your ISP connection (I presume) and works out which area you are based in. It then gives you a selection of shops which sell the range in the Bristol / Bath area for instance. A neat little idea we should be including in our sites to drive sales. Check it out at: http://www.lacostered.com

Cool Coca-cola site

It all started with an animated spot made by Psyop for Coke and agency Wieden+Kennedy. Since launching in 2006, the original "Happiness Wieden+Factory" has gone on to become the highest rated global spot The Coca-Cola Company has ever tested. Winning several awards including a "Silver Lion" at the 2007 Cannes advertising awards, the "Grand Prix Gold Prize" at the 2006 Epica Awards and most recently a nomination for a primetime commercial "Emmy" in the United States. Now a fantastic site chock a block full of stunning animation, videos, games and a very catchy little tune.

http://hf3.coca-cola.com/

Integrated multimedia campaign that delivers the goods

The execution is a great example of interactive video served as a rich media ad, and has just gone live on Weather.com, About.com and several other sites. A 45-second version is running on Nike.com’s homepage, and in NikeTown stores across the country. If I worked as hard down the gym as this little banner I'd be HUGE!
http://tinyurl.com/8uoc3r

Data visulisation

Particularly relevant in our business where we so often have to make sense out of all that data our talented team of planners, and data analysts glean from consumers and target markets. We've all watched bleary eyed pie chart after pie chart (obviously in other agencies), well now we can all be inspired to bring it to life and make it relevant to us and our clients.
Enter the new "visual scientists" ( http://vizlab.nytimes.com/) who are turning bits and bytes of data -- once purely the domain of mathematicians and coders -- into stories for our digital age. Read more on advertising age: http://adage.com/digitalnext/article?article_id=135313

Great advertising in the credit crunch

Doom and gloom all over the place. We've all seen them, marketing campaigns that skirt around the subject, trying to allay our fears. Well I love the honesty of this campaign, the art direction is simply superb and at the end of the day you can't fault the fact that it's pretty convincing that my savings will be all nice 'n cozy in Banco Financiero with an interest rate that can survive anything. Including the apocalypse! I love it but I'm sure it will have a mixed response:
http://tinyurl.com/bs6qrg

Tasty krafty Iphone Application

With the credit crunch well and truly here, cooking at home and dinner parties in 2009 is the hot thing to do apparently. Kraft entered the iPhone branded application fray with the iFood Assistant. They are proving, in true branded utility stylee, that if you make something useful enough, consumers will be happy to not only be marketed to, but even pay for the privilege AND exchange personal information along the way. Tasty little app, if only I could stop losing my phone!

http://www.kraftfoods.com/kf/iFood.aspx